Powerful questions are a tool of Appreciative Inquiry and their structure aligns with Simon Sinek’s work. More powerful questions tend to start with ‘why’, ‘what (what if)’ and ‘how (how come)’, while less powerful questions include ‘who’, ‘when’ and ‘where’. The least powerful questions start with ‘did’, ‘can’, ‘will’ and ‘which’ as well as other yes/no questions. In our work, we find ‘who’, ‘where’ and ‘when’ are also very powerful questions. This is because who is involved in making decisions shapes those decisions and so too does where and when the decision making takes place.